Shelbourne FC has confirmed a major commercial partnership with global payments platform Paysafe, which will become the club's official jersey sleeve sponsor from the 2027 season. The multi-year deal provides Paysafe with extensive visibility across matchdays at Tolka Park, on club media channels, and through season-long jersey branding.
Chief executive Tomás Quinn said the club was pleased to welcome Paysafe as a partner. Richard Swales, an executive officer at Paysafe, said the company focuses on partnerships that reach audiences through their interests and experiences, aiming to create meaningful supporter engagement.
The agreement aims to increase brand awareness for Paysafe in Ireland and European markets while providing Shelbourne with a high-profile international partner. Paysafe will explore ways to improve payment services and fan experiences using its expertise in secure digital transactions. Financial terms of the partnership were not disclosed.
Strategic benefits for both parties
For Paysafe, a company listed on the New York Stock Exchange with three decades of payments expertise, the deal offers year-round exposure to domestic and international audiences. The partnership includes coordinated matchday activity, broadcast coverage, and digital content. For Shelbourne, the deal marks a significant step in the club's commercial growth and future ambitions, seeking to build on its profile in Irish football.
The announcement arrives as Shelbourne's on-field form makes the club an attractive partner. They sit fourth in the Premier Division standings with 49 points from 35 games, claiming a recent run of four wins and a draw. Their last result was a 1-0 victory over Bohemians on 23 October, secured by an 85th-minute goal from Ademipo Odubeko.
With a goal difference of +3 after scoring 50 times this season, Shelbourne's competitive standing has strengthened their commercial appeal. The club's next fixture fixtures is a key test of their European qualification hopes against third-placed Derry City at Tolka Park. The partnership will be rolled out with jersey sleeve branding and coordinated activations beginning in the 2027 season.
Background and full detail: Shelbourne Football Club
